Advent recap: marketing techniques, tips & tactics
Only.4% of all 348 million websites use Google Analytics, and many are missing valuable insights this can show. Find out more about understanding the data and setting KPIs for your website activity.
Understand how to gain competitive advantage from understanding what types of activities your competitors are running.
How to create your buyer personas as well as find new and unexpected places for insights into your current customers.
How to launch or improve your advertising on Facebook.
Understand the benefits of setting up automated emails to prospects, new and existing customers as part of your email marketing strategy.
Find out more about networking online and offline, and how to build your authority on social media.
Repeat customers are valuable, both financially and in terms of uncovering useful feedback. Find out how to unlock these insights to grow your business.
Which KPIs are the most key to review and manage, both for paid and organic social media activity?
How to pick the right channel, or combination of channels, for your audience.
Live and recorded video is now an essential part of your marketing plan. Find out more here.
Mobile presence is still the number one area where most websites could be improved. Discover why this is important and how you can check your mobile website performance.
Find out more about split testing your emails and why this helps make your campaigns more effective.
How to create calls to action (CTAs) that inspire clicks.
Discover this handy research tool in Twitter.
How to run a website health check and why it is important to run these regularly, as part of your website audit.
How to use this handy free tool to get real-time updates on your or your competitors' brands and product mentions.
Understand your key email metrics and which KPIs to focus on improving,
All about the importance of creating a content calendar, but not worrying about sticking to it!
How to find out what your customers want and how to use the data you uncover.
Even more important this year than last, find out when and how to use Facebook live to stream video.
Understand your figures from this year to effectively plan for next year.
How to produce a LinkedIn article as part of your B2B content marketing plan.
How and why to make your marketing plan for next year, including a handy planning infographic.
A few tips to help you plan automatic tools to save you time this festive period!
We hope you enjoy this recap of our marketing advent calendar tips and techniques.
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