Messaging audit

Messaging audit | Realise Marketing

We’ve been looking for new ways in which we can help support you during this very difficult time and we think we have found a good one to add.

We have to credit the wonderful Rand Fishkin (founder of Moz and co-founder of Sparktoro), who suggests in his latest video for the Moz Blog (see below) that we take a moment to consider the tone and tactics of our marketing messaging.

He talks about the fact that it’s important to not stand still when it comes to your marketing. It’s likely that you’ll want to review your website, what goes out over email sequences, and so on, for the content, tone and messaging. All businesses will want to ensure that customers see an empathetic and sensitive approach to this difficult time, rather than a brand who has everything on pause. Speaking of which, experts agree that it is important to keep a presence going during this time, even if it is less active than usual.

To be clear, we’re not talking about launching a big new marketing campaign, but rather ensuring that the marketing you already have running is the best fit for right now.

The messaging review will include:

  • An audit of your website (top pages such as homepage, about page, contact page, products pages)
  • An audit of your planned emails (sequential emails and 1 email newsletter or campaign email)
  • An audit of your planned social media content (up to 1 month)
  • An audit of your planned social media advertising
  • An audit of your planned blog content (up to 1 month)
  • From this you will receive a personalised action plan with our recommendations on improvements which could be made to improve the tone and tactics of your current marketing.

All for a very reasonable, low-profit £200.

In order to show our support, 20% of our fee will be donated to ‘NHS Charities Together‘ to help the fight against Covid-19.

We hope you are keeping safe and well and look forward to speaking to you soon.

Rand Fishkin, Marketing in times of uncertainty

Your project will be undertaken by Rebecca; a CIM qualified marketing strategist with over 15 years experience in helping all types of businesses achieve the results they need.

Once booked, you’ll receive an email with further instructions.

We look forward to speaking with you soon!

Terms and Conditions

*Subject to availability
*Charity donation will be made via Just Giving from each payment received until 31 May 2020, or as long as the UK is in a national state of emergency.

  • “Rebecca is very thorough in her work, flexible and always brings valuable expertise to the table. She has undertaken a broad range of in-depth keyword research for us for over a year now, which has helped to drive our content programme forward, ensuring onsite articles are SEO-driven, relevant and meet the needs of our users. I look forward to working with Rebecca again in the future.”

    Ellie Green
    Content & Communications Executive, Totaljobs
  • “Over the last two years, Rebecca has played an important role in Totaljobs’ new content programme producing advice for UK workers on topics like CV writing and interviewing. The programme strives to produce the leading advice anywhere online, and as such, calls for an unparalleled level of rigour in the research process. The first researcher on our new programme, Rebecca has not only delivered in-depth keyword research addressing the topics of highest importance to our audience, but also played an instrumental role in the formation of the research methodologies we use today. Her work is meticulous, and her responsiveness to our unique requirements and workflows has been particularly welcome.”

    Brett Ackroyd
    Brett Ackroyd
    Editor-in-chief – advice, Totaljobs
  • “It’s great to feel excited about our marketing plans and I now feel confident that I’ve got everything in place to grow the business. Thank you for all of the work you put in to everything.”

    View Stuart James Photography case study
    Stuart James
    Stuart James
    Owner / Photographer at Stuart James Photography
  • “Rebecca is one of the primary digital marketing consultants in the UK. Rebecca has lead over 15 digital marketing projects on behalf of Enchant so far, all with extreme passion and detail. She turns over every stone, uncovers every insight and creates detailed digital plans across all channels. We have worked together for 18 months now, and we are very lucky to have Rebecca as one of our leading strategists. If you are seeking someone to transform your digital marketing, you are in the right place!”

    Philip Storey
    Owner, Enchant Agency
  • “Realise have so much insight, understanding and thought out vision that I am incredibility excited about what will become of my little business. We are only at the start of our work together but the research already carried out was incredibly thorough, going into areas I had never even thought of and I now have a much better understanding of what areas to move forward with, what to put less effort into and which opportunities definitely shouldn’t be missed out on. I would highly recommend Realise to anyone wanting a professional to do the job really, really well!”

    View From Sally With Love case study
    Sally Harflett
    Sally Harflett
    Owner, From Sally With Love
  • “Rebecca has been a great asset, helping us prepare for pitches and giving us good strategic advice”

    Steve Tipson
    Steve Tipson
    Owner, Auburn Creative Ltd
  • “Was a pleasure working with Rebecca. She takes a very detailed approach and is professional and personable. I would highly recommend using her Consultancy.”

    Mark James
    Mark James
    Founder & Director, Four Corners Events
  • “I have recently launched my firms new website and social media pages, which were designed in association with partner agencies and Realise Marketing’s expert marketing skills. I would highly recommend this team to anybody seeking a quality online presence at a good value.”

    View Joel Richmond CCA case study
    Joel Trott
    Joel Trott
    Director, Joel Richmond CCA
  • “I’m thrilled with the way you have remoulded the content, been able to integrate new thoughts, and counsel me on what works! A rare talent!”

    Ray Murphy
    Ray Murphy
    MD, Alert Research
  • “If you’re serious about promoting your business you really can’t afford not to have Rebecca’s incisive mind working as part of your team. Marketing is now such a diverse and far reaching subject that’s almost impossible to find someone who actually gets the bigger picture, let alone has the skill-set to pull it all together in the shape of an effective campaign. To her it just seems… well… obvious.”

    View Icarus Media case study
    Paul Harvey
    Paul Harvey
    Owner, Icarus Media