Updated & evolved brand presence to showcase corporate expertise online
Icarus Media had been working in the video and media production business for over 30 years, and at the top of their game; producing stunning video content for clients including ITV, BBC, E.ON and the NHS.
However, their online presence was suffering, with an outdated website lacking in functionality, useful information and good usability. It also needed to be made responsive and visual, but with Icarus being a small business, on a relatively small budget.
We worked on developing the brand positioning, portfolio and showcasing their expertise via a new responsive user-friendly Wordpress website with better functionality for clients to view their work. We continued to support with website maintenance and social media advice.
The website has helped deliver over 5,000 page views from 3,500 users, 94% of which are from a new audience.
The company has recently also broken into producing television commercials as a new business stream, in part due to our work on the new improved website and positioning.
“If you're serious about promoting your business you really can't afford not to have Rebecca's incisive mind working as part of your team. Marketing is now such a diverse and far reaching subject that's almost impossible to find someone who actually gets the bigger picture, let alone has the skill-set to pull it all together in the shape of an effective campaign. To her it just seems... well... obvious.”
Paul Harvey, Founder / Owner at Icarus Media
Watch the showreel below;