Stuart James Photography

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Redefining marketing strategy via SEO, social media & website audit & recommendations

Stuart James Photography is an established wedding photography business, based in Staffordshire in the West Midlands. Stuart uses a documentary, storytelling approach and he has over 15 years experience in the industry.

We were appointed to conduct an audit and provide recommendations reports across the key areas of social media / content strategy, SEO, technical, website usability and inbound marketing.

Our work uncovered some business-critical gaps that we were able to flag for fixing before an important sales period for the business. For example, the SEO reports identified a recent issue with pages which had caused the search ranking for top keywords to dramatically diminish and resulting with competitors gaining higher search rankings. This was obviously having an impact on organic search traffic reaching the site, and by identifying and escalating the issue a fix was able to be applied to gain back search traffic. The SEO recommendations also identified a list of suggestions to improve the speed and usability of the site for the future.

We conducted mystery shopping as part of the usability and inbound marketing audit, which we translated to a range of actionable recommendations, such as the use of video, navigation improvements and content rationalisation.

Finally, our social media audit reviewed key channels including Facebook, Instagram and Twitter, making key recommendations to improve Stuart James Photography’s content and to help meet objectives such as standing out against the competition and driving enquiries from the website. Content strategy recommendations helped inform the direction of future content, including the consideration of buyer objectives and working in partnership with other suppliers. Paid social strategy reviews and recommendations also helped identify key opportunities to gain better value and return from the marketing budget.

“With Rebecca’s help I’ve been able to create big plans to ramp up our marketing from the end of this year and well into next year. As part of this I am creating new streams and maximising current streams as suggested. The content strategy provided emphasis and guidance on important areas such as live video, which I’m in the first few weeks of launching. The reach for the new recommended content is already so much better than general posts and of course potential customers get so excited as they’ve never seen it before. Well worth the outlay in gear, and getting over the ‘nerves’ to do it!!

It’s great to feel excited about our marketing plans and I now feel confident that I’ve got everything in place to grow the business. Thank you for all of the work you put in to everything.”

Stuart James, Owner / Photographer at Stuart James Photography

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  • “Rebecca is very thorough in her work, flexible and always brings valuable expertise to the table. She has undertaken a broad range of in-depth keyword research for us for over a year now, which has helped to drive our content programme forward, ensuring onsite articles are SEO-driven, relevant and meet the needs of our users. I look forward to working with Rebecca again in the future.”

    Ellie Green
    Content & Communications Executive, Totaljobs
  • “Over the last two years, Rebecca has played an important role in Totaljobs’ new content programme producing advice for UK workers on topics like CV writing and interviewing. The programme strives to produce the leading advice anywhere online, and as such, calls for an unparalleled level of rigour in the research process. The first researcher on our new programme, Rebecca has not only delivered in-depth keyword research addressing the topics of highest importance to our audience, but also played an instrumental role in the formation of the research methodologies we use today. Her work is meticulous, and her responsiveness to our unique requirements and workflows has been particularly welcome.”

    Brett Ackroyd
    Brett Ackroyd
    Editor-in-chief – advice, Totaljobs
  • “It’s great to feel excited about our marketing plans and I now feel confident that I’ve got everything in place to grow the business. Thank you for all of the work you put in to everything.”

    View Stuart James Photography case study
    Stuart James
    Stuart James
    Owner / Photographer at Stuart James Photography
  • “Rebecca is one of the primary digital marketing consultants in the UK. Rebecca has lead over 15 digital marketing projects on behalf of Enchant so far, all with extreme passion and detail. She turns over every stone, uncovers every insight and creates detailed digital plans across all channels. We have worked together for 18 months now, and we are very lucky to have Rebecca as one of our leading strategists. If you are seeking someone to transform your digital marketing, you are in the right place!”

    Philip Storey
    Owner, Enchant Agency
  • “Realise have so much insight, understanding and thought out vision that I am incredibility excited about what will become of my little business. We are only at the start of our work together but the research already carried out was incredibly thorough, going into areas I had never even thought of and I now have a much better understanding of what areas to move forward with, what to put less effort into and which opportunities definitely shouldn’t be missed out on. I would highly recommend Realise to anyone wanting a professional to do the job really, really well!”

    View From Sally With Love case study
    Sally Harflett
    Sally Harflett
    Owner, From Sally With Love
  • “Rebecca has been a great asset, helping us prepare for pitches and giving us good strategic advice”

    Steve Tipson
    Steve Tipson
    Owner, Auburn Creative Ltd
  • “Was a pleasure working with Rebecca. She takes a very detailed approach and is professional and personable. I would highly recommend using her Consultancy.”

    Mark James
    Mark James
    Founder & Director, Four Corners Events
  • “I have recently launched my firms new website and social media pages, which were designed in association with partner agencies and Realise Marketing’s expert marketing skills. I would highly recommend this team to anybody seeking a quality online presence at a good value.”

    View Joel Richmond CCA case study
    Joel Trott
    Joel Trott
    Director, Joel Richmond CCA
  • “I’m thrilled with the way you have remoulded the content, been able to integrate new thoughts, and counsel me on what works! A rare talent!”

    Ray Murphy
    Ray Murphy
    MD, Alert Research
  • “If you’re serious about promoting your business you really can’t afford not to have Rebecca’s incisive mind working as part of your team. Marketing is now such a diverse and far reaching subject that’s almost impossible to find someone who actually gets the bigger picture, let alone has the skill-set to pull it all together in the shape of an effective campaign. To her it just seems… well… obvious.”

    View Icarus Media case study
    Paul Harvey
    Paul Harvey
    Owner, Icarus Media